Performance dashboards, account audits and analysis across the United Rentals ANZ portfolio. Password-protected reports are marked; enter the shared password to view.
Paid Media — Cross-Account Performance
Cross-Account Dashboard
Performance across all six ANZ Google Ads and Meta accounts — spend, leads, CPA, trend and cross-BU views.
Location & Metro Analysis
Metro-level lead volume and cost-per-lead across all business units, with branch and region breakdowns.
Monthly Snapshot — September 2026
Cross-account snapshot on matched windows: cost, conversions and CPA with pace-vs-prior-month deltas.
Monthly Snapshot — August 2026
Cross-account snapshot on matched windows: cost, conversions and CPA with pace-vs-prior-month deltas.
Monthly Snapshot — July 2026
Cross-account snapshot on matched windows: cost, conversions and CPA with pace-vs-prior-month deltas.
Monthly Snapshot — June 2026
Cross-account snapshot on matched 10-day windows: cost, conversions and CPA with pace-vs-prior-month deltas.
Dashboard Views — Direct Links
Brisbane / SEQ
South-East Queensland regional performance across the Brisbane accounts — opens the Brisbane/SEQ tab in the dashboard.
UES Clearance — Australia
Australian container clearance performance (Google + Meta) — opens the MS AU UES tab in the dashboard.
UES Clearance — New Zealand
New Zealand container clearance performance (Google + Meta) — opens the MS NZ UES tab in the dashboard.
Search Performance — SEO & AEO
All Properties — SEO Summary
Every property's scorecard on one page: technical and on-site scores, AI citation rate, crawl health, non-brand traffic, leads and open actions, each linking straight into that site's own dashboard. Alfasi and CivilCon are shown separately as final records.
Shore Hire
Search and AI-answer visibility for Shore Hire: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Royal Wolf — Australia
Search and AI-answer visibility for Royal Wolf AU: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Royal Wolf — New Zealand
Search and AI-answer visibility for Royal Wolf NZ: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Orange Hire
Search and AI-answer visibility for Orange Hire: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Alfasi Hire — final record
Alfasi search performance plus a full page-by-page inventory of the site, captured before the 31/08 migration. Frozen: it is not refreshed monthly.
CivilCon Hire — final record
Every page of civilconhire.com.au grouped by page type, captured before the 31/08 migration. Frozen: it is not refreshed monthly.
United Rentals Australia
Search and AI-answer visibility for the consolidated United Rentals AU site at unitedrentals.com/en-au: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Competitor Studies
All business units — Competitor Overview
The top move for each business unit from its competitor study, then each unit's next priorities.
Royal Wolf (MS) — Competitor Study
30 competitors across Australia and New Zealand: where they meet us in search, what they advertise, threat scores and recommended actions.
Orange Hire (GR) — Competitor Study
23 general-hire competitors: auction overlap across both Google Ads accounts, their ads and offers, threat scores and recommended actions.
Shore Hire (TS) — Competitor Study
19 competitors on shoring, propping and dewatering, the temporary fencing question, threat scores and recommended actions.
Sunbelt Rentals (US) — Organic and Paid Search Study
How Sunbelt Rentals runs organic and paid search in the US, and ten prioritised ideas UR AU could adopt.
Analysis & Account Audits
Orange Hire (GR) — Google Ads Audit
Lead-gen audit of the Orange Hire account, covering Search and Performance Max. Cost per lead, waste, ad group structure, landing pages and growth. August 2026.
Royal Wolf AU (MS) — Google Ads Audit
Lead-gen audit of the Royal Wolf Australia account, with the iframe tracking fault corrected out of every lead and cost-per-lead figure. August 2026.
Royal Wolf NZ (MS) — Google Ads Audit
Lead-gen audit of the Royal Wolf New Zealand account, with the iframe tracking fault corrected out of every lead and cost-per-lead figure. August 2026.
Shore Hire (TS) — Google Ads Audit
Lead-gen audit of the Shore Hire account, read against the July landing-page outage and the bidding recovery that followed. August 2026.
Alfasi Hire (Access) — Google Ads Audit
Lead-gen audit of the Alfasi Hire account. Smallest of the six and the most recent to start recording spend. August 2026.
United Rentals — Google Ads Audit
Lead-gen audit of the United Rentals Australia account: conversion setup, campaign and keyword efficiency, landing pages, recoverable spend and sized growth. August 2026.
United Rentals vs Legacy
Head-to-head benchmark of the new United Rentals campaigns against the legacy brand accounts, by business unit and lead type.
Royal Wolf — Paid-Search Research
Paid-search and conversion research for the Royal Wolf B2C site: hire vs sale, keywords, landing gaps, competitors and opportunities.
Orange Hire — Google Ads Audit
Four-month account audit (January–May 2026): structure, keywords, conversion tracking and efficiency findings.
Long-Term Performance Audit
United Rentals ANZ long-term performance audit across accounts and business units.
GA4 & CX Measurement Audit
Engagement-event CX measurement audit of the United Rentals AU site on GA4 property 489392062, built on a four-state taxonomy and covering the Delacon call-tracking key event and email clicks.
Digital Efficiency by Business Unit — July 2026
Efficiency by BU for the July deck: spend, leads and cost per lead compared across business units.
Account Incidents & Impact
The July and August Google Ads account incidents and their measured impact, including the 30/07 security incident and the impression-share findings. The 2026-08-incidents URL redirects here.
GA4 Four-Period Comparison — H1 CY26
Four-period GA4 report behind the ELT H1 CY26 deck, comparing Q1 and Q2 across the ANZ properties.
ELT Deck Tables — Q1 vs Q2 CY26
Slide-ready metric tables behind the ELT H1 CY26 Q1-versus-Q2 collation.
Orange Hire — Portable Toilets, Brisbane
Category and market analysis for portable toilet hire in Brisbane.
Access & Boom Lift Spend
Boom lift and Access spend across the Alfasi Hire and United Rentals accounts, by region and ad group, with the shared budget structure and where it is capped.
Royal Wolf — Meta Product Feed Audit
Clearance container feed campaigns across Royal Wolf AU and NZ — spend, traffic and leads for 2026 year to date against 2025, with the retargeting audience and lead-event findings.
CivilCon & Alfasi Redirect Verification
Verification of the CivilCon Hire and Alfasi Hire redirect mapping at consolidation: which model-code pages were missing from an otherwise mapped series, and what each one now resolves to. Kept as the record of what was checked.
Keyword Research
Hybrid Power & Generators
Keyword research and transactional relevance audit for hybrid power and generator hire on the United Rentals AU site.
Dewatering Services
Keyword research and transactional relevance audit for dewatering on the United Rentals AU site.
Self Storage
Keyword research and transactional relevance audit for self storage.
Mobile Storage — Product-Line Pages
Brand & Creative
Brand Guide — United Rentals
United Rentals Australia brand reference — colours, typography, logo usage and tone.
Brand Guide — Royal Wolf
The Royal Wolf brand reference — the United Rentals system with the Royal Wolf yellow and no circle device. Colour, typography, logo and co-branding, voice, photography, product range and claims. New Zealand runs this guide unchanged.
Hero Review
Review of hero imagery and creative treatments for United Rentals campaigns and landing pages.
Six-Month Content Playbook
One programme across page improvements, new articles, linkable pieces and publisher placements, October 2026 to March 2027. Every action ranked on expected additional visits a quarter, with a per business unit view.
Content Opportunities — 66 Ranked
Sixty-six topics ranked on Australian link supply, with referring-domain counts, local share and weighted value on every card.
Link Publishing — 55 Briefs
Fifty-five article topics for third-party publication, ranked on measured search demand and community discussion, each with a full writing brief: reader, thesis, section outline, sources, guardrails and the link.
Content Gap Research
What people search for in our categories, what we already rank for and do not answer, and the fact base every brief is written from. Summary findings and actions up front.
Content and Style Guide — United Rentals
One standard for every piece of United Rentals content in Australia and New Zealand, editorial and commercial. How the brand sounds, what can be claimed, the register difference between a service page and an authority article, the devices that make writing sound machine-generated, and the module blueprint for each page type. Then what a drafting agent does before anyone sees the work, and last the caveats: where this sits inside the 2027 global strategy and what still needs a decision.
Content and Style Guide — Royal Wolf
The copywriting standard for the new royalwolf.com.au. A layer on the United Rentals guide rather than a replacement: who is reading (consumer and small business, not a project audience), the two United Rentals voice pillars Royal Wolf deliberately does not inherit and why, the register, five pillars derived from 352 mined reviews, five measured differentiators, the scale claim that is not writable, and every claims fault live on the site today.
Royal Wolf — New Site Wireframes
Wireframes for the new Royal Wolf site: full-size, real-proportion device views with the sticky responsive nav.
Media Library
Catalogue of United Rentals creative assets, product heroes and ad artwork.
Excavator Hire — Landing Page
Prototype landing page for excavator hire (1–35 tonne) on the United Rentals site.