Performance dashboards, account audits and analysis across the United Rentals ANZ portfolio. Password-protected reports are marked; enter the shared password to view.
Cross-Account Dashboard
Performance across all six ANZ Google Ads and Meta accounts — spend, leads, CPA, trend and cross-BU views.
Location & Metro Analysis
Metro-level lead volume and cost-per-lead across all business units, with branch and region breakdowns.
Monthly Snapshot — August 2026
Cross-account snapshot on matched windows: cost, conversions and CPA with pace-vs-prior-month deltas.
Monthly Snapshot — July 2026
Cross-account snapshot on matched windows: cost, conversions and CPA with pace-vs-prior-month deltas.
Monthly Snapshot — June 2026
Cross-account snapshot on matched 10-day windows: cost, conversions and CPA with pace-vs-prior-month deltas.
Brisbane / SEQ
South-East Queensland regional performance across the Brisbane accounts — opens the Brisbane/SEQ tab in the dashboard.
UES Clearance — Australia
Australian container clearance performance (Google + Meta) — opens the MS AU UES tab in the dashboard.
UES Clearance — New Zealand
New Zealand container clearance performance (Google + Meta) — opens the MS NZ UES tab in the dashboard.
All Properties — SEO Summary
Every property's scorecard on one page: technical and on-site scores, AI citation rate, crawl health, non-brand traffic, leads and open actions, each linking straight into that site's own dashboard. Alfasi and CivilCon are shown separately as final records.
Shore Hire
Search and AI-answer visibility for Shore Hire: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Royal Wolf — Australia
Search and AI-answer visibility for Royal Wolf AU: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Royal Wolf — New Zealand
Search and AI-answer visibility for Royal Wolf NZ: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Orange Hire
Search and AI-answer visibility for Orange Hire: rankings, striking-distance terms, AEO citation rate, technical health and trends.
Alfasi Hire — final record
Alfasi search performance plus a full page-by-page inventory of the site, captured before the 31/08 migration. Frozen: it is not refreshed monthly.
CivilCon Hire — final record
Every page of civilconhire.com.au grouped by page type, captured before the 31/08 migration. Frozen: it is not refreshed monthly.
United Rentals Australia
Search and AI-answer visibility for the consolidated United Rentals AU site at unitedrentals.com/en-au: rankings, striking-distance terms, AEO citation rate, technical health and trends.
United Rentals vs Legacy
Head-to-head benchmark of the new United Rentals campaigns against the legacy brand accounts, by business unit and lead type.
Royal Wolf — Paid-Search Research
Paid-search and conversion research for the Royal Wolf B2C site: hire vs sale, keywords, landing gaps, competitors and opportunities.
Orange Hire — Google Ads Audit
Four-month account audit (January–May 2026): structure, keywords, conversion tracking and efficiency findings.
Long-Term Performance Audit
United Rentals ANZ long-term performance audit across accounts and business units.
GA4 & CX Measurement Audit
Engagement-event CX measurement audit of the United Rentals AU site on GA4 property 489392062, built on a four-state taxonomy and covering the Delacon call-tracking key event and email clicks.
Digital Efficiency by Business Unit — July 2026
Efficiency by BU for the July deck: spend, leads and cost per lead compared across business units.
Account Incidents & Impact
The July and August Google Ads account incidents and their measured impact, including the 30/07 security incident and the impression-share findings. The 2026-08-incidents URL redirects here.
GA4 Four-Period Comparison — H1 CY26
Four-period GA4 report behind the ELT H1 CY26 deck, comparing Q1 and Q2 across the ANZ properties.
ELT Deck Tables — Q1 vs Q2 CY26
Slide-ready metric tables behind the ELT H1 CY26 Q1-versus-Q2 collation.
Orange Hire — Portable Toilets, Brisbane
Category and market analysis for portable toilet hire in Brisbane.
Hybrid Power & Generators
Keyword research and transactional relevance audit for hybrid power and generator hire on the United Rentals AU site.
Dewatering Services
Keyword research and transactional relevance audit for dewatering on the United Rentals AU site.
Self Storage
Keyword research and transactional relevance audit for self storage.
Building & Construction
Ad performance for the Royal Wolf NZ building and construction product line (site sheds, amenities, portable buildings).
Fortawall
Ad performance for the Fortawall temporary fencing / barrier-wall product line (Royal Wolf NZ).
Brand Guide
United Rentals Australia brand reference — colours, typography, logo usage and tone.
Hero Review
Review of hero imagery and creative treatments for United Rentals campaigns and landing pages.
Content Opportunities — 66 Ranked
Sixty-six topics ranked on Australian link supply, with referring-domain counts, local share and weighted value on every card.
Link Publishing — 55 Briefs
Fifty-five article topics for third-party publication, ranked on measured search demand and community discussion, each with a full writing brief: reader, thesis, section outline, sources, guardrails and the link.
Content Research — Findings
Informational demand across the four Australian properties: seven content clusters, where we rank without converting, and the article programme that follows.
Content Style Guide — United Rentals
Voice, claims and compliance, article roles and on-page metadata rules for organic editorial. Every rule evidenced against the live site.
Royal Wolf — New Site Wireframes
Wireframes for the new Royal Wolf site: full-size, real-proportion device views with the sticky responsive nav.
Media Library
Catalogue of United Rentals creative assets, product heroes and ad artwork.
Excavator Hire — Landing Page
Prototype landing page for excavator hire (1–35 tonne) on the United Rentals site.